Nudge

improving decisions about health, wealth, and happiness

Hardcover

lingua English

Pubblicato il 04 Gennaio 2008 da Yale University Press.

Visualizza su OpenLibrary

Nessuna valutazione (1 recensione)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

9 edizioni

Argomenti

  • Economics -- Psychological aspects
  • Choice (Psychology) -- Economic aspects
  • Decision making -- Psychological aspects
  • Consumer behavior