Nudge

improving decisions about health, wealth, and happiness

312, pagine

lingua English

Pubblicato il 04 Gennaio 2009 da Penguin Books.

Numero OCLC:
310424265

Visualizza su OpenLibrary

Nessuna valutazione (1 recensione)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

9 edizioni

Argomenti

  • Economics -- Psychological aspects
  • Choice (Psychology) -- Economic aspects
  • Decision making -- Psychological aspects
  • Consumer behavior