403, pagine
lingua English
Pubblicato il 05 Aprile 2016
Tim Wu: The attention merchants (2016)
- ISBN:
- 978-0-385-35201-7
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"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Argomenti
- SOCIAL SCIENCE / Popular Culture
- Consumer behavior
- Advertising
- BUSINESS & ECONOMICS / Industries / Media & Communications Industries
- HISTORY / Social History
- Marketing
- History